Search Engine Optimisation

ResultsSearch Engine Optimisation (SEO)

It never ceases to amaze me how many emails and phone calls I get about SEO, not just from customers needing help, but from companies trying to sell their services.

Those companies when questioned rarely offer the sort of SEO that we recommend or supply ourselves. Most offer quick fixes on fixed budgets; I recognise these immediately as being Google AdWords Campaigns and not SEO at all. It is simple to get on the first page of Google for certain keywords with an AdWords Campaign, you just throw enough money at it and you will have success. But to get listed organically in Google takes time, it can’t happen this month never mind tomorrow!

Google demands Trust, you have to jump through Googles hoops and then over time you will become recognised for your activity on your website; sorry didn’t I mention that? You have to provide dynamic information to your clients, you need to demonstrate you are an expert in your field, you need to provide content that a visitor will appreciate and thank you for, oh, and if you do all that too quickly then you may get penalised for trying to cheat the system!

SEO is never easy, but it is simple. It is a simple process of providing trustworthy content on the internet that demonstrates your expertise in the field related to your website. It involves getting links from trusted sources to your website, it also involves studying the results of every little change that you make and over the course of months fine tuning what you do to benefit your ranking without breaking the rules.

PageRank is an algorithm used by Google
Search
to rank websites in their search engine results. PageRank was named
after Larry Page,[1]
one of the founders of Google. PageRank is a way of measuring the importance of
website pages. According to Google:

PageRank works by counting the number and quality of links to a page to
determine a rough estimate of how important the website is. The underlying
assumption is that more important websites are likely to receive more links from
other websites.
[2]

 

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Stephen Richards

Computer Technical Solutions
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